The mission of "Keeping the NHS Honest" is to campaign for essential changes to the NHS that will bring about significant improvements to patient safety and outcomes. This goal is to be achieved through the introduction of a fully Independent NHS Complaints Service INCS) - ensuring accountability, honesty and transparency within the NHS. 

The INCS will be a new national body, with regional non-NHS based offices employing specialist staff dedicated solely to the service of recording, investigating and analysing the complaints of patients and their families. It will, in addition, provide an adjacent service for NHS staff, in order to empower them into raising their concerns in a safe and supportive environment.